essentials of strategic management gamble pdf creator

Google’s technology is rather special: it can analyze millions of different variables of users and businesses who place advertisements. Moreover, it is the number one search option for web users and is one of the top five websites on the Internet, which have more than 380 million users and 28 billion visits every month, and more than 50% of access from countries outside the US (Desjardins 2017). Google processes nearly 50% of search queries all over the world. Besides searching for websites, Google users are able to search for PDF files, PostScript, documents, as well as Microsoft, Lotus, PowerPoint and Shockwave files. This also includes 17 million images and one billion messages to Usenet group (Downes 2007). Google has made extra efforts in creating an index of a number of websites, which have been up to 25 billion websites. Google’s achievements absolutely do not come from any luck. It began by creating a search engine that combined PageRank system, developed by Larry Page (ranking the importance of websites based on external links), and Web search engine, created by Sergey Brin (accessing a website and recording its content), two co-founders of the company (Jarvis 2011 Downes 2007). Google is one of the few technology companies which continue to have one of the fastest growth rates in the world. This part shows how Google became famous in the world and its culture and subcultures made it a special case for others to take into consideration. What makes this company unique and different from others, as well as the dominant cultures and subcultures existing at this company? How do leadership behaviors impact the organizational culture? By operating a case study of a Harvard Business Review to analyze its organizational culture, subsequently, having compared it with Zappos’ culture, this paper will clarify the similarities and differences in managing organizational cultures between them and consider whether the solutions for the problems can be applied to other business models, and for tomorrow leaders or not?

Clearly, we can see that Google’s culture is different than others. Each organization tends to have a common goal, which is to create a culture that is different from other companies and to promote their teams to be creative in developing a distinctive culture (Stimpson and Farquharson 2014).

Therefore, there is a wide variety of combined and sophisticated cultures in the workplace, especially in big corporations like Google, Facebook, Proctor & Gamble, etc. 2007) illustrates that culture was established by six major factors, such as information systems, people, process, leadership, rewarding system, and organization structure. In addition, (Gupta and Govindarajan 2000) and Fig. The primary methods of maintaining organizational culture are through the socialization process by which an individual learns the values, expected behaviors, and necessary social knowledge to assume their roles in the organization. Culture is created by means of terminal and instrumental values, heroes, rites and rituals, and communication networks (Barman n.d.). Organizational culture is the set of shared beliefs (Steiber and Alänge 2016), values, and norms that influence the way members think, feel, and behave. Hence, culture becomes the most important factor to the success of the development of a business. Culture is listed as number one (Ahmad et al. There are many factors leading to the success of business process re-engineering in higher education (BPR), the main four elements are culture, processes, structure, and technology. Regardless if it is a large or a small organization, it must encounter issues of cooperation among individuals and groups.

Corporate culture requires both the attention to the efficiency of production and business and to the relationship among people in the organization closely (Bhagat et al. A culture is influenced by many factors and determines if it is a great culture. Similar to large societies with large cultures, small societies also need to build their own cultures. In a large society, each company is considered a miniature society (Mawere 2011).

Essentials of strategic management gamble pdf creator